↧
Mining Data to Keep Black Friday in the Black
dunnhumby crunches reams of customers data from loyalty programs and credit-card transactions to advise companies such as Macy’s Inc. and Kroger Co. on tactics. After each Black Friday, dunnhumby...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Time to Ditch the Demographic
AdAge’s coverage of the media and advertising industry’s move toward making decisions around purchase data rather than demographics. Read the article on AdAge.com
View Article